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Daily Data InsightsLife satisfaction in Bhutan is comparable to other countries of similar income levels

Life satisfaction in Bhutan is comparable to other countries of similar income levels

This scatterplot compares self-reported life satisfaction (y-axis, scale 0-10) to GDP per capita (x-axis, adjusted for inflation and cost of living) across countries. Higher points on the chart indicate greater life satisfaction. Bhutan is highlighted with a red circle at around $10,000 GDP per capita and a life satisfaction score near 5. Neighboring countries with similar GDP per capita, such as Vietnam, Ecuador, and Indonesia, report higher life satisfaction (around 6). Sri Lanka and Lebanon are also marked but differ in both GDP and life satisfaction. Most countries show a positive trend between GDP per capita and life satisfaction. Data sources: World Happiness Report (2012-2024) and World Bank (2023).

In 2008, Bhutan started measuring the “Gross Happiness Index” as an official metric to track the well-being of its population. As a result, it’s often coined the “Land” or “Kingdom of Happiness”.

Bhutan tracks gross happiness with in-depth surveys, which other countries do not. How does it compare across similar metrics where we can make these comparisons? Despite its reputation, it’s actually not an outlier.

Self-reported life satisfaction is one internationally comparable metric measured in the annual World Happiness Report. Respondents in every country are asked to rate their lives based on a 10-step ladder, where 0 represents the worst possible life, and 10 is the best.

Self-reported life satisfaction tends to be higher in richer countries, although there is a spread among countries with similar gross domestic product (GDP) per capita. The chart plots one against the other.

For its income level, Bhutan has a fairly average life satisfaction score; in the global comparison, it’s about as happy as we would expect based on the incomes of people in the country.

Explore more data on levels of happiness across the world →

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